2019 Social Marketing Training
Friday, June 21, 2019
9 a.m. - 4 p.m.
Crowne Plaza, 1901 University Blvd NE, Albuquerque, NM
Join Marketing for Change (M4C) for a daylong workshop designed to help you incorporate behavior change strategies and tactics into your program or campaign. The training will be led by Sara Isaac, an experienced trainer and marketing strategist who has designed and implemented behavior change campaigns across the country for federal, state and local government, as well as nonprofits and foundations. The workshop will begin with an overview of social marketing theory and practice, examining the determinants of behavior, the basics of campaign development, and real world successes and failures. It is designed to create a baseline of understanding around behavior change marketing. Next, Sara will lead you step by step through the process of determining your target behaviors, target audiences, and the behavioral determinants most likely to effect change. You will receive individualized guidance throughout the day and leave with a draft plan for a behavior change intervention.
Participants of this training will:
- Develop a deeper understanding of the elements of a social marketing strategy and how those can benefit tobacco control
- Learn how to select specific behaviors to influence, and the behavioral determinants most likely to effect change
- Learn how to design a marketing offer that resonates with target audiences through the creation of personas
Please register by June 14, 2019.
Meals and a light snack will be served. For more information, contact firstname.lastname@example.org.
The Chronic Disease Prevention Council of New Mexico and the New Mexico Allied Council on Tobacco are the organizers for this meeting.