Social Marketing & Tobacco Control: A One-Day Training
Friday, December 1, 2017
Check-In 9:30 a.m.; Training 10 a.m. – 4 p.m.
CNM Workforce Training Center
5600 Eagle Rock Avenue Northeast, Albuquerque, NM 87113
Social marketing is understood to be a crucial component of a comprehensive tobacco control program. Effectively communicating with a population about the dangers of smoking, can have a profound impact on adult and youth smoking rates as well as the social norms around smoking in a community. This one-day training will take you through the step-by-step process of developing and disseminating a tobacco control campaign, including setting campaign goals, defining and understanding audiences, creating campaigns that change behavior, choosing media placements, and understanding campaign impact. Traditional (TV, radio, billboards), earned and new media (mobile, social), and its relationship to policy development, will be discussed.