Social Marketing & Tobacco Control: A One-Day Training

Friday, December 1, 2017
Check-In 9:30 a.m.; Training 10 a.m. - 4 p.m.
CNM Workforce Training Center
5600 Eagle Rock Avenue Northeast, Albuquerque, NM 87113

Social marketing is understood to be a crucial component of a comprehensive tobacco control program. Effectively communicating with a population about the dangers of smoking, can have a profound impact on adult and youth smoking rates as well as the social norms around smoking in a community. This one-day training will take you through the step-by-step process of developing and disseminating a tobacco control campaign, including setting campaign goals, defining and understanding audiences, creating campaigns that change behavior, choosing media placements, and understanding campaign impact. Traditional (TV, radio, billboards), earned and new media (mobile, social), and its relationship to policy development, will be discussed.


Social Marketing & Tobacco Control: A One-Day Training will be led by Elizabeth Kilgore, MA. Ms. Kilgore is a health communications consultant and a content expert in the areas of tobacco control and chronic disease prevention. From 2007 – 2015, she led New York City’s internationally-renowned anti-tobacco communications strategy. Her ads have been shown in many jurisdictions across the United States, and have been adapted for use in 14 other countries. Since 2016, she has consulted on projects for the Centers for Disease Control and Prevention, the World Health Organization, and other governmental and nonprofit organizations.


This training will take place in Room 103 of the CNM Workforce Training Center at 5600 Eagle Rock Avenue Northeast, Albuquerque, NM 87113.


Area Accommodations

There are a variety of hotel options near the CNM Workforce Training Center. Visit for a complete list.

Hilton Garden Inn Albuquerque Journal Center
5320 San Antonio Dr. N.E.
Albuquerque, NM 87109
(505) 314-0800 / (877) 782-9444

Best Western Plus Executive Suites
4630 Pan American Frwy. N.E.
Albuquerque, NM 87109
(505) 830-0900 / (800) 528-1234

Comfort Inn & Suites North
5994 Alameda Blvd. N.E.
Albuquerque, NM 87113
(505) 822-1090

Courtyard by Marriott Journal Center
5151 Journal Center Blvd. N.E.
Albuquerque, NM 87109
(505) 823-1919 / (877) 905-4496


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